In 2016, Instagram changed its algorithm to prefer curated posts based on user preferences instead of chronological posts. Naturally, this triggered a panic in the social media world, fearing that posts would get buried in people’s feeds and followers would not see them.
It queues numerous posts from Instagram with an arrow pointing to the top right corner where users have asked to turn on post notifications for their pages.
Post notification settings ensure your followers can see your posts, but was it a sustainable social media marketing strategy?
Turning on Instagram post notifications has some benefits, but it can make too much noise for users and ignore posts. Also, due to algorithmic changes, the creators have forced users to create better content that they want to see.
Now that the dust on changing the algorithm is settled, it’s worth asking if you should encourage users to turn on notifications for posts.
What are the pros and cons of asking your followers to turn on notifications? Is there a better way to leverage social media and grow your Instagram account?
Read on to learn more about:
What is Instagram post notification and how to turn it on
Why people are nervous with the Instagram algorithm change
Pros and cons of Instagram post notifications
Why you shouldn’t ask users to turn on Instagram notifications and what to do instead
Instagram post notification
Most notifications happen when people comment or like posts on Instagram. Another feature, however, is the ability to turn on notifications for new posts from accounts you follow. You can also receive Instagram post notifications for stories and live videos.
How to turn on post notifications on Instagram
It is activated by turning on Instagram post notifications for the specific accounts you follow. When you click on the three menu dots on a post, one of the options is “Turn on Post Notifications”.
When you turn on this feature, the Instagram app will notify you when that account is sharing a post.
Instagram’s changing algorithm has aroused fear.
As Instagram’s algorithm changed from chronological to cue rate, many Instagram marketers were embarrassed. What to avoid TechCrunch Many profile pages called “Algorithm Death” have asked users to enable notifications.
Some posts received misinformation and thought Instagram would change the algorithm overnight. But Instagram was convinced it was a gradual rollout for its users.
There are legitimate frustrations due to significant algorithm changes and quick troubleshooting that may not be a long-term solution. Change is difficult, especially if you have created a social media strategy based on a specific operating method.
together Many predictionsYou don’t need to ask your followers to turn on notifications. The posts didn’t disappear into oblivion, and Instagram actually Increase after watching Because you changed the algorithm.
Post notifications still exist on the platform, so we question whether asking users to turn on these notifications on Instagram is still a good idea.
Advantages of post notification
There are several benefits to having users notified about your posts.
There is no risk that your posts will not reach someone else’s feed.
Users can quickly view and interact with your content.
People keep your news up to date.
Post notifications are useful for timely posts, including contests and giveaways.
Why you shouldn’t ask users to turn on post notifications on Instagram
There is a positive side to asking users to turn on post notifications, but the downside is that it costs more in the long run.
Too much noise caused by notifications
Instagram post notifications can have the opposite effect of what you want. If you get a notification every time a user posts, you can ignore it after a while. It becomes another “get it later” task that is stacked up and then evaded.
Also, if someone gets an Instagram notification when posting a post on any account they follow, they can easily get lost in shuffle.
Notifications bring joy on Instagram
It’s fun to follow along with your favorite Instagram account. It’s a pleasure to scroll and stumble across attractive posts. With post notifications, surprises disappear from the process.
You won’t be noticed on Instagram.
Posting unique photos gives you account value. You won the competition to stand out in other people’s feeds and grab your users’ attention.
If your account notifies someone, you lose the chance that someone will stop endless scrolling.
Notifications can annoy your followers
User notifications turn on every day and become a powerful salesperson who doesn’t leave your account alone as new posts are posted.
Users can also resend their account and turn off Instagram notifications for posts. You can also ignore the post in the feed later.
It’s wasteful to ask your followers to turn on notifications.
The time and effort you focus on getting your followers to turn on Instagram post notifications is the time you can spend improving your account.
Notifications don’t offer any advantage
If you post sub-level content, notifications don’t make users want to engage with the content. They will know when you share the post, but if they’re not interested, there’s no point in the notification.
What to do on Instagram instead of asking users to turn on post notifications
These are the pillars to use when building a rudimentary Instagram strategy for your company. Here are some tips to help you.
Think about your Instagram audience
Invest extra time researching your audience. Define your target audience and the posts they post need see. Adapt your content to your needs, taking into account factors such as age, job, and interests.
use hermeneutics Track posts that perform best and posts with the most potential audience engagement.
We expect users to see your content frequently by maintaining a consistent publishing schedule. Posting sporadically may cause your followers to forget you and prefer other accounts that are more active on Instagram.
Interact with users
Increase your Instagram presence by increasing your level of engagement with your audience. Consider putting Demand action In all posts. You can also post polls and interactive stickers on stories and reels.
Post content people want to see
It seems like a simple concept, but try to make your profile stand out by posting valuable content. Be creative and use Instagram as a tool to help your company.
Final thought: don’t ask your followers to turn on Instagram post notifications
Asking your followers to turn on Instagram post notifications can seem like a great request. However, the disadvantages outweigh the advantages. Instead of helping your relationship with your followers, you can do harm.
Instead, focus your energy on posting the content your users want to see. Stay posted and connect with your audience. This way, you will have an active relationship with your customers and they will be delighted with your posts even without notification.