Choosing a domain name can be an interesting or frustrating step. I’d like to set it up right the first time, because changing the domain name later has consequences.
So, what should you consider when choosing a new domain name?
It has brand name, availability and search engine optimization. You have to choose the one that will help you build your domain authority and generate more organic traffic.
Read on to learn.
What is a domain name
your Domain name Enter the website address in the address (URL) bar Top level domain (TLD). For example, Microsoft.com has the domain name “Microsoft” and the top-level domain “.com”.
There are thousands of top-level domains available, but some of the most popular are .com, .net, .gov, and .edu. TLD is also known as domain extension.
When combined, the domain name and top-level domain form the root domain.
Domains also contain optional subdomains. The most popular is’www.’, but subdomains can also refer to other sections of your website, such as blog.hubspot.com or support.google.com.
Subdomains can be added at any time later, so you don’t have to worry about choosing your primary domain name.
Domain name and SEO
So, do domain names affect SEO?
Yes, it is.
However, keep in mind that other factors determine your SEO ranking. In addition, your website should load quickly and have high-quality content and backlinks to specify a few ranking factors.
A good domain name can help you increase your search engine rankings. Or, more importantly, choosing the wrong domain name can hurt your SEO rankings.
Domain SEO relationships have changed over time. In the past, webmasters could enter domains as keywords and rank them at the top of the search engine results page (SERP).
As Google continues to update its search algorithms, it puts content quality and user experience more important than keywords.
Domain SEO effectiveness includes more factors than in the past.
SEO domain visibility
SEO visibility measures the percentage of organic clicks on your website for a given keyword. It also measures your performance against other competing websites for the same keywords.
How much traffic is coming to your website when searching for specific keywords?
You can see how your online presence compares to your competitors. Additionally, tracking SEO visibility allows you to quickly detect SEO issues that arise.
SEO software provider Moz and Searchmetrics Combine multiple metrics to calculate search visibility.
Keyword domain name
Domains fall into one of two categories: keywords and brands.
Keyword domains include keywords such as buycarinsurance.com. Brand domain names don’t contain keywords and usually use your company name. WordPress.com and Amazon.com are considered branded domains.
When SEO first made headlines, using keyword domains provided a quick and easy way to increase your ranking on Google Search. Not anymore.
According to Google’s algorithm, keywords and brand domains are ranked in the same way.
Google reports domains that appear to be spam, such as match match domains, so you risk using keyword-rich domain names.
What is an exact domain?
within Domains that match exactly (EMD) All domains that match the target keyword word. For example, carinsurance.com is the EMD for the search term “auto insurance”.
Conversely, partial keyword domain names contain only a subset of the keywords you want to target. Searchenginewatch.com is a partial match domain for the keyword “Search Engine Optimization”.
Exact matching domain names have earned a reputation for spammy behavior and poor quality websites. So it’s best to avoid it.
In some cases, an exact match may be an SEO friendly domain name. An example is Hotels.com.
Unfortunately, most of the exact domain names for short keywords are already in use.
SEO best practices for domain names
You may be wondering how to choose a domain name that is good for SEO and avoid domain names that can lower your ranking.
Here are some best practices for mastering your domain SEO relationship and finding the right domain name for your website.
Search engine rankings depend on content quality and web design.
Choosing a good TLD
Choosing the right top-level domain will have a huge impact on your SEO score. It also affects the way people judge your website outside of the search results page.
Limit yourself to common TLDs that maintain a positive reputation. If you can get a “.com” domain then this is your best bet.
In some cases, the TLD may be determined by the industry. For example, .gov and .edu represent government and educational institutions, respectively.
Other examples include .org for non-profit organizations and .io for technology companies.
avoid TLDs with a reputation for spam Websites like .rest, .biz, and .tk can negatively affect SEO rankings and click-through rates (CTR).
Use a short domain name
Short domain names are better for domain SEO. Short domain names are often easier to read, understand, and share.
Short domains are also good qualities for project authority and professionalism, both for SEO rankings.
Ideally, you should use no more than 3 words in your domain name. Most single word .com domain names are already in use, but two word domain names work just fine.
Create a memorable domain name
In addition to finding short domain names, you want names that are easy to type, pronounce, and remember.
Do not use hyphens or words that are difficult to spell.
In other words, choose a domain name that is user-friendly. A memorable domain name helps increase organic (SEO) and direct traffic.
Direct traffic I mean those who type the URL directly into the address bar online.
Having an easy and memorable domain name makes it easy for others to return to your website.
Use your keywords wisely in your domain
Search engines punish anything that looks like spam. So, you shouldn’t use domain names with many keywords.
However, that doesn’t mean you can’t use keywords in your domain. Instead, we recommend using a broad range of keywords when relevant to generate domain SEO benefits.
You can combine a wide range of keywords with your brand name to create a domain name. For example, Ashley Homestore uses AshleyFurniture.com as its domain.
When used properly, a wide range of keywords will give searchers a better user experience by telling searchers what your business has to offer.
Final thoughts: domain SEO effectiveness: what you need to know
Creating a website can feel like building a business again. You need to choose a domain name, find a hosting service, and design your website.
To generate organic traffic, you need to build your website with SEO ranking factors in mind.
However, with a little research and the right tools, you can get your website right from scratch. Visit SM Blog today to learn more about affordable hosting plans.